Indian Tourism Industry  is on the upswing and the international tourist arrivals in 2007 is estimated to be over 10 million  due to an excellent Incredible India campaign. Indias tourism industry is poised to grow to about US$ 90 billion--from the current US$ 39 billion--in the coming decade.

The “Incredible India” campaign enabled India to penetrate global market and reach the ultimate consumer through electronic, print and internet media.Given the unique and immense potential India has as a ‘vacation destination’, The World Travel and Tourism Council has identified India as one of the foremost tourism growth centers in the world, in the coming decade.

Factors for future growth:
Favourable demographics and rapid economic growth point to a long term secular uptrend in the domestic demand for hotels – for business and leisure.

India’s rich heritage and natural beauty are just beginning to be marketed to international leisure travelers.

The growth in domestic and international travel is expected to receive a further boost with more budget airlines/lower air-fares, open sky policies and expected improvements in airport/ travel infrastructure (roads, airports, railways).

Investment opportunity of about $15 billion in the next 5 years