Footwear
Indian Footwear Market size is US$2.5billions
For the country as a whole, the annual domestic consumption of footwear is approximately 1.1 billion pairs per annum, as per government statistics. With a population base of 1 billion, this translates to a per capita consumption of 1.1 pairs per person per annum.The Indian footwear market is estimated to be over INR 10,000 crore($2.5billions) in value terms Men’s footwear accounts for almost half of the total market, with women’s shoes constituting 40 percent and kids’ footwear making up for the remainder. The market is substantially brand-driven, as is evident from the fact that branded footwear constitutes more than 42 percent of the total market size. One-fourths of the total footwear sales (i.e. INR 2,500 crore) happen through organised retail outlets, and this makes it the second most organised retail segment in the country, next only to watches. The Indian footwear retail market is expected to grow at a CAGR of over 20% for the period spanning from 2008 to 2011. Presently, the Indian footwear market is dominated by Men's footwear market that accounts for nearly 58% of the total Indian footwear retail market.- By products, the Indian footwear market is dominated by casual footwear market that makes up for nearly two-third of the total footwear retail market. As footwear retailing in India remain focused on men's shoes, there exists a plethora of opportunities in the exclusive ladies' and kids' footwear segment with no organized retailing chain having a national presence in either of these categories. The Indian footwear market scores over other footwear markets as it gives benefits like low cost of production, abundant raw material, and has huge consumption market. The footwear component industry also has enormous opportunity for growth to cater to increasing production of footwear of various types, both for export and domestic market.
Key players in Indian footwear market
The key players in the footwear markets are Bata India Ltd., Liberty Shoe Ltd., Metro,Wood Land,M&B Foot wear,Regal shoes,Loft,Khadim India Ltd. and Shree Leather.
Key players in Indian sportswear market
The key players in the sportswear markets are Reebook India,Nike,Adidas AG, Action,Planet sports, Puma AG, and Royal sporting house .
The entry of specialty sportswear retailers such as Royal Sporting House, Sports Station and Planet Sports is providing the best shopping experience for customers and a platform to showcase the world’s top sports and active lifestyle brands has transformed the organized retailing scenario in the country. Royal Sporting House is the exclusive distributor of brands such as Mizuno, Caterpillar, TYR, Dunlop Sports and non-exclusive ones such as Reebok, Adidas, Nike and Skechers. Planet Sports, is the licensee in India for leading sports brands such as Puma, Speedo, Converse and Wilson, among others.
Recent entry of fashion footwear brands in India:
In recent years the market has seen entry of a host of new domestic and foreign brands like Drish, Lotto, Lotus Bawa, Now, Oakridge, Royal Elastic, Sketchers, Teenage, Teva, Timberland and Vans. Fashionable brands like Stryde and Red Tape and MNC brands .
like Allen Cooper, Franco Leone, Gaitonde, Gucci, Guess, Lee Cooper, are further developing the market by creating new segments.
Opportunity in Ladies & Kids’ Segment
As footwear retailing in India has remained focused on men’s shoes, there exists a whale of opportunity in the exclusive ladies and kids footwear segment with no organized retailing chain having a national presence in either of these categories.Of the total footwear market, ladies shoes account for almost 40 percent though the unorganised segment constitutes 8090 percent of this market, indicating a significant marketing opportunity for organised players. With the Indian woman becoming more brand-conscious as opposed to the past state of being product-conscious, more and more internationally renowned players are expected to enter the Indian market to fill this need-gap. Further, given India’s very young population, the market for children’s footwear is also attractive for new organized players to enter and earn supernormal profits.
The London-based Carlton group became the first overseas player to enter the Indian women’s footwear market when it set up its first store at the MGF Metropolitan Mall in Gurgaon recently. Levi’s has also announced plans to introduce its range of footwear (including ladies shoes) in the country through a tie-up with the Noida-based M&B Footwear .