The total market size of baby products in India is around Rs.12 billion.

The Rs 1,200-crore domestic baby care market in India is growing at the rate of 20 to 25 per cent .To cater to the unending chain of needs of the newly arrived bundles of innocence,  there are shops that cater exclusively to the wants of infants. Baby Shop, Just born,Motherchoice and Noble Stores are are some of the baby care shops in India. Babies need everything - from A to Z, from nappies, towels to Bath towels , Readymade knitted wool sets (coat, booties and cap ), Blankets and wrap-overs , flannel wrappers or quilt wrappers,foam sheets, plastic sheets, rubber sheets, Head-shaping pillows . An array of cosmetics such as baby powder, baby soaps, baby lotion, baby oil, baby shampoo, baby cream and baby cotton buds are especially designed for those of tender age are marketed by baby care companies.
The Indian disposable diaper market is currently pegged at nearly Indian Rupees (Rs) 700m ($17.4m, E12.6m) and 30,000 tonnes/year, and is estimated to grow between 5-10% annually. It comprises brands like Huggies (60% market share) and Pampers (30%) from multinationals Kimberly Clark and Procter & Gamble, respectively. Domestic consumer products major Godrej's Snuggy is the third-largest brand of diapers in the Indian market, with a 10% share.

MNCs Planning to enter Indian baby care market:
Pigeon Corp. and Uni-Charm Corp and Germany-based Humana Milchunion eG,  will soon foray into India and neighbouring markets in a big way.