India third most attractive market for apparel retailers

India has emerged the third most attractive market destination for apparel retailers, according to a new study by global management consulting firm AT Kearney.
India comes after Brazil and China in the AT Kearney Retail Apparel Index, which looks at ten drivers, including apparel consumption and clothing imports/exports, to rank the top 30 emerging markets for retail apparel investments.
In India, apparel is the second largest retail category, representing 10 percent of the $37 billion retail market. It is expected to grow 12-15 percent per year.The top seven apparel companies account for less than 10 percent of the total apparel retail market in India and Indian consumers tend to be more loyal to a specific retailer than to an apparel brand. The result is a thriving private label apparel market.
Like many developed countries, apparel retail in India is driven by sales promotion.